Conference Programme


Hot Topics in Practice Management - a Roundtable Discussion

Apr 20, 2020
Innovation Showcase
Practice Management

Modern customers are more demanding than ever. Generations raised on digital and mobile technologies expect speed, choice and customization in nearly everything – including their interactions with care providers. 

To succeed, veterinary practices cannot simply meet customer expectations, they must exceed them. This is forcing practice managers to completely rethink the traditional methods of contacting clients which fail to meet today’s consumer expectations. Savvy practice managers are using 2-way texting and digital reminders- growing customer satisfaction and bottom line revenue.
Join this roundtable discussion to hear first-hand from veterinary team members who have embraced texting and photo sharing, intelligent reminders to her how they are better growing, serving and retaining customers while improving pet wellness compliance.

  • How are consumer expectations shaping your digital strategy, including communications?
  • How can you leverage 2-way texting with photo sharing across your practice team as a competitive advantage (customer acquisition, customer retention, lower costs, add new lines of revenue)?
  • Who has made the jump to intelligent reminders (push notification, text, email), and what has that done for their business?
Mark Olcott, Founder and CEO - VitusVet
Gretchen Sauer, CVPM, MBA, Business Development Manager - Pathway Vet Alliance
Jenn Gotway, , practice manager - BEEVET Animal Hospital